广西人大代表伍思亭：以微短剧之“新”促非遗“破圈”

Core Viewpoint - The rise of short videos and micro-dramas presents an opportunity to promote traditional performing arts and intangible cultural heritage, addressing challenges such as aging audiences and fragmented dissemination [3][4]. Group 1: Challenges in Traditional Performing Arts - Traditional opera faces issues of audience aging, fragmented communication, and limited performance settings [3]. - The government report emphasizes the integration of emerging cultural industries like micro-dramas with tourism [3]. Group 2: Opportunities through Micro-Dramas - Micro-dramas can effectively connect with the fragmented consumption habits of younger audiences, offering a "short and quick" format to overcome the "long and slow" nature of traditional opera [3][4]. - The fusion of opera and micro-dramas can create micro-theater experiences that preserve authentic singing styles while allowing audiences to quickly appreciate the charm of traditional arts [4]. Group 3: Technological Empowerment - Utilizing technologies like VR and interactive storytelling can transform audiences from passive viewers to active participants, enhancing the appeal of intangible cultural heritage [4]. - Successful micro-dramas can be converted into cultural tourism IPs, promoting both heritage and local tourism [4]. Group 4: Balancing Tradition and Innovation - The "Three No Principles" have been established to maintain the integrity of traditional opera while innovating its presentation: no alteration of core techniques, no distortion of cultural values, and no catering to vulgar tastes [5]. - Collaboration with platforms like Douyin and Bilibili will ensure that content remains youthful yet tasteful [5].