Core Viewpoint - The "Ring Two Mountains Architectural Art Plan" in Huizhou has made significant progress, with the core project "Dongpo Leisure" featuring 16 themed stations now fully operational, aiming to enhance cultural tourism and local economic development during the upcoming Spring Festival [3][20][45]. Group 1: Project Overview - The plan integrates architectural art, Dongpo culture, and policy support to stimulate winter tourism consumption and improve urban-rural aesthetics, contributing to Huizhou's development as a "garden in the Greater Bay Area" [5][6][44]. - The project is aligned with national and provincial strategies for regional coordinated development and high-quality growth in rural areas, featuring a 218-kilometer scenic tourism road connecting key attractions [9][10][11]. Group 2: Economic Impact - The plan aims to transform Huizhou's tourism landscape from a "transit stop" to a "destination experience," enhancing the integration of accommodation, experiences, and culture [33][40]. - The initiative has attracted eight major domestic hotel brands and enabled local residents to increase income through various channels, including homestay operations and selling local products [35][39]. Group 3: Cultural and Artistic Integration - The "Dongpo Leisure" themed stations are designed to revitalize the ancient Dongpo culture, with contemporary artists and architects drawing inspiration from Su Dongpo's "Sixteen Pleasures of Life" [23][24]. - The architectural designs, such as the award-winning "Half Mountain Cloud Sea Station," create immersive experiences that connect visitors with nature and local culture [25][30]. Group 4: Marketing and Promotion - Huizhou's cultural and tourism bureau has launched a "Warm Winter Enjoy Huizhou" campaign, distributing special consumption vouchers to guide tourist spending in the area [17][20]. - The strategic marketing efforts are expected to make the "Ring Two Mountains Architectural Art Plan" a popular choice for tourists during the Spring Festival, showcasing Huizhou's innovative approach to traditional cultural tourism [45][46].
新春将至山水和鸣,惠州环两山建筑艺术计划焕新大湾区文旅体验
Nan Fang Nong Cun Bao·2026-02-03 09:03