每经热评 | 互联网巨头45亿元红包铺路 能否通往AI的春天

Core Viewpoint - The upcoming Spring Festival has initiated a "red envelope war" among major internet companies, with Tencent, Baidu, and Alibaba collectively offering over 4.5 billion yuan in red envelopes, marking a shift from a traditional traffic competition to a strategic positioning battle for AI super entry points [1] Group 1: Red Envelope War and AI Integration - This year's red envelope strategies are deeply integrated with AI, with Tencent focusing on social scenarios, Baidu utilizing AI effects for user benefits, and Alibaba incorporating AI into shopping and travel planning [1] - The red envelope war signifies a transition from short-term user acquisition to long-term habit formation, aiming to popularize AI applications among the public during the Spring Festival [1] Group 2: User Retention and AI Technology - To retain users in the long term, the foundation lies in the robustness of technology, depth of scenarios, and warmth of service [2] - The influx of users due to the red envelope war serves as a large-scale test for AI technology, requiring millisecond response times and seamless interactions to build user trust [2] Group 3: Long-term Value and Industry Implications - The red envelope is not the main focus; AI is the true protagonist, and prioritizing user needs is essential for transforming the Spring Festival red envelope event into long-term value [3] - The 4.5 billion yuan in red envelopes is seen as a pathway to a prosperous future for AI in the industry [4]