成都快购被罚2669.29万元，市场监管总局：对虚假营销、假冒伪劣等“零容忍”

Core Viewpoint - The Market Regulation Administration has penalized Chengdu KuaiGou Technology Co., Ltd. for multiple violations in the live e-commerce sector, emphasizing a zero-tolerance approach to false marketing and counterfeit products [1][6]. Summary by Sections Company Overview - Chengdu KuaiGou, established in 2019, is a wholly-owned subsidiary of the short video platform Kuaishou, primarily responsible for Kuaishou's e-commerce business "Kuaishou Xiaodian" [1]. Violations Identified - Chengdu KuaiGou failed to fulfill information disclosure obligations, including not prominently displaying license information and not updating changes in administrative licenses, violating Article 15 and Article 33 of the E-commerce Law [1]. - The company charged unreasonable fees to platform operators, including punitive non-fixed breach penalties that exceeded reasonable limits, violating Article 35 of the E-commerce Law [1]. - There were safety assurance failures regarding products sold on the platform that did not meet safety requirements, violating Article 38 of the E-commerce Law [2]. - Chengdu KuaiGou did not take necessary actions against reported intellectual property infringements, violating Articles 42 and 45 of the E-commerce Law [4]. - The company published illegal advertisements, failing to adhere to proper review processes and publishing misleading content, violating Articles 9, 16, and 46 of the Advertising Law [4]. - Chengdu KuaiGou assisted other operators in misleading commercial promotions by displaying fictitious sales data, violating Article 8 of the Anti-Unfair Competition Law [4]. - The company provided display and transaction services for the illegal sale of wildlife and prohibited hunting tools without verifying necessary permits, violating Article 33 of the Wildlife Protection Law [5]. Penalties Imposed - In December 2025, the Market Regulation Administration ordered Chengdu KuaiGou to rectify its illegal activities and imposed a fine of 26,692,904.62 yuan [6]. Regulatory Approach - The Market Regulation Administration emphasizes a strong regulatory stance against issues like false marketing and counterfeit products, aiming to protect consumer rights and the interests of small and medium-sized businesses [6][7]. - The administration has enhanced compliance guidance for platform enterprises and is working on the formulation of the "Live E-commerce Supervision Management Measures" to clarify legal responsibilities [7].