蜜雪冰城招人！不是卖奶茶，月薪最高2.4万元

Core Viewpoint - The recent job postings by Mixue Ice City related to the "Snow King" theme park project have sparked significant public interest, suggesting preparations for a theme park rather than a typical brand activity [1][5]. Group 1: Job Postings and Roles - Mixue Ice City has listed various job openings including roles such as theme park content writer, performance coordinator, project engineering manager, and product coordinator, with monthly salaries ranging from 10,000 to 24,000 yuan [1][2]. - The roles will involve creating a comprehensive story background and core narrative for the "Snow King" IP, linking amusement projects and interactive elements into an immersive experience [2][3]. Group 2: Requirements and Expectations - Candidates are expected to have over five years of scriptwriting experience and familiarity with the performance logic of renowned theme parks like Disney and Universal Studios, capable of translating abstract concepts into executable content [3][2]. - The positions will also require designing daily interactive dialogues and scene scripts to ensure a consistent character portrayal that is "cute, friendly, and memorable" [2][3]. Group 3: Company Developments and IP Strategy - Mixue Ice City is accelerating its IP operations, having launched original animations such as "Snow King is Coming" in 2023, which received high ratings on platforms like Bilibili [5][9]. - The company is also expanding its product offerings, with flagship stores in cities like Zhengzhou, Chengdu, and Hangzhou, selling merchandise related to the "Snow King" IP [9][11]. - As of June 30, 2025, Mixue Group has established over 53,000 stores globally, including 48,281 in China and 4,733 overseas [11].