骏马载福来，鸿运迎新春！青啤马年生肖产品解锁忙年新体验

Core Viewpoint - Qingdao Beer has launched the "Hongyun Dantou" Year of the Horse Zodiac Edition, which combines cultural significance, quality, and versatility, making it a popular choice for the New Year celebrations across households [1][5]. Group 1: Product Features - The "Hongyun Dantou" Year of the Horse Zodiac Edition is prominently displayed in major supermarkets, featuring a red and gold aluminum bottle design that symbolizes joy and good fortune [2]. - The product is available in multiple specifications, including a 355ml single bottle for casual drinking, a 12-bottle box for family stocking, and a 473ml gift box designed for festive occasions, catering to various consumer needs [5]. - The design incorporates traditional Chinese cultural elements, with the horse symbolizing auspiciousness and progress, aligning with the New Year’s themes of success and striving [5][6]. Group 2: Cultural Significance - The product is positioned as a symbol of reunion and celebration during the New Year, enhancing the festive atmosphere with its rich flavors and cultural messages [6]. - Qingdao Beer has also introduced a creative gift box called "Huacong Xianrui," which integrates traditional elements with modern design, appealing to consumers looking for meaningful gifts during the busy New Year season [9]. - The Year of the Horse edition serves as a cultural bridge, connecting overseas Chinese communities with their heritage, allowing them to celebrate the New Year with a taste of home [12][14]. Group 3: Market Strategy - Qingdao Beer has maintained a commitment to cultural representation through its Zodiac editions since 2014, evolving its offerings to meet contemporary consumer preferences while honoring traditional values [16]. - The brand's strategy includes not only domestic sales but also international outreach, promoting the Year of the Horse edition in markets like South Korea, emphasizing its cultural significance and appeal [12][14]. - The marketing approach highlights the emotional connections fostered by the product, positioning it as more than just a beverage but as a means of connecting individuals, families, and cultures [16].