Lulus Expands to All Nordstrom Stores Nationwide, Marking Next Chapter in Wholesale Growth

Core Insights - Lulus is expanding into all Nordstrom stores nationwide, marking a significant milestone in its wholesale growth and reflecting strong in-store performance and retailer confidence [1][2] - The expansion aligns with Lulus' 30th anniversary and aims to enhance brand equity and customer connection [2] Expansion and Performance - Lulus' wholesale business experienced a remarkable growth of 143% year-over-year from 2024 to 2025, with expectations to exceed 100% growth in 2026 [3] - Approximately 55% of Nordstrom's sales come from physical locations, indicating strong demand for Lulus products in brick-and-mortar environments [2] Strategic Direction - The company emphasizes that its wholesale strategy is an evolution rather than a shift from its direct-to-consumer foundation, aiming to expand brand awareness and reach new customers [4] - Lulus plans to introduce daytime dresses in Nordstrom's Dress Department in April 2026, alongside its special occasion styles [2] Brand Positioning - Lulus aims to make women feel beautiful and confident for various occasions, reinforcing its commitment to customer experience and personalized service [6][4] - The brand's success is attributed to its deep connection with customers and strong performance across multiple sales channels [4]