Allbirds Teams Up with Justine Lupe, Elaine Welteroth, Nikki DeRoest, and Grace Cheng for “Say Yes” Campaign Celebrating Everyday Movement

Core Insights - Allbirds launched its Spring/Summer 2026 campaign titled "Say Yes," featuring a focus on everyday movement and comfort through its new Varsity Collection and Dasher NZ shoe [1][9] Product Launch - The campaign introduces two new collections: the Varsity Collection and the Dasher NZ, both emphasizing Allbirds' commitment to comfort, natural materials, and versatile design [3][5] - The Varsity Collection incorporates retro-inspired designs made from sustainable materials like hemp canvas and recycled suede, featuring Allbirds' SweetFoam® midsole, which is carbon-negative [4] - The Dasher NZ Collection is the third iteration of Allbirds' best-selling active shoe, designed for everyday movement with features like a Tree Knit upper and natural rubber outsoles [5] Pricing Information - Pricing for the Varsity Collection includes: Women's Varsity ($120), Varsity Strap ($115), Varsity Cruiser ($115), and Varsity Airy ($115) [8] - Pricing for the Dasher NZ Collection includes: Women's Dasher NZ ($140) and Dasher NZ Relay ($135) [8] Campaign Theme - The "Say Yes" campaign highlights the importance of intentional movement in daily life, showcasing micro-moments that embody comfort and confidence [2] - The campaign is inspired by the 1960s jogging movement and emphasizes movement as an everyday practice rather than an elite activity [7]