Ukhi launches compostable packaging for fashion brands

Core Viewpoint - Ukhi has launched Ecogran, a biodegradable and compostable packaging material aimed at fashion brands and e-commerce companies, providing a lower-cost alternative to traditional plastics while reducing environmental impact [1][4]. Group 1: Product Features - Ecogran visually resembles plastic and matches its functional properties but does not contain plastic components, allowing for reduced material use without compromising strength and durability [2]. - The cost of Ecogran packaging ranges from Rs1.05 ($0.01) to Rs2.5, depending on size and intended use [2]. - Ecogran is compatible with existing plastic processing equipment, enabling manufacturers to adopt it without modifying machines or altering supply chains [3]. Group 2: Market Positioning and Strategy - Ukhi aims to position biodegradable packaging as a mainstream choice rather than a niche alternative, addressing cost as a primary obstacle to wider adoption of compostable materials [4][5]. - The company claims potential savings of 70%-80% compared to similar plastic products, making it a more attractive option for brands [4]. - Ukhi plans to expand Ecogran production across India and international markets by collaborating with fashion brands, packaging converters, and online retailers [4]. Group 3: Partnerships and Initiatives - Last year, Ukhi signed a memorandum of understanding with the Indian Institute of Packaging (IIP) to advance sustainable packaging initiatives in India, focusing on joint research and development of new materials and technologies [5].