PepsiCo plans price cuts as demand for its drinks and snacks slips

PURCHASE, NY (AP) — PepsiCo is cutting prices on Lay's, Doritos, Cheetos and Tostitos chips this year to win back customers exasperated by years of price hikes. “For some consumers, low- and middle-income consumers, the biggest friction they have today in our category... is affordability,” PepsiCo Chairman and CEO Ramon Laguarta said Tuesday during a conference call with investors. “So we have been testing multiple ways to give them affordability.” PepsiCo has leaned on price increases as the cost of pa ...