“乐购新春”！九部门联合印发，打造“吃住行游购玩”春节消费盛宴

Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumption during the 9-day holiday period from February 15 to 23, 2026, through a series of promotional activities across various sectors [1][3]. Group 1: Consumption Themes - The plan features six major themes to cover the consumption needs during the Spring Festival, including food, accommodation, transportation, tourism, shopping, and entertainment [4]. - The "Delicious Food" theme will involve renowned restaurants and time-honored brands offering New Year's Eve dinner packages and family reunion meals, along with food markets and culinary competitions [4]. - The "Accommodation" theme focuses on home consumption, promoting home improvement sales and themed activities in hotels and guesthouses [4]. - The "Transportation" theme will require airlines and railways to increase capacity and optimize services, including special meals and ticket lotteries [4]. - The "Tourism" theme will support cultural and tourism activities nationwide, including fairs, exhibitions, and special tourist trains [4]. - The "Shopping" theme will organize various shopping events, including online festivals and traditional goods markets, to promote local and international products [4]. - The "Entertainment" theme encourages discounts for movie screenings and cultural performances, as well as extended hours for cultural venues [4]. Group 2: Support Measures - The plan proposes five support measures to effectively release consumer potential, including increased cash prizes for lucky invoices during the holiday [5]. - The "old for new" initiative will be emphasized, encouraging local governments to provide subsidies for replacing old consumer goods, particularly in sectors like automotive and electronics [5]. - Financial support will be encouraged through partnerships between financial institutions and key merchants, offering discounts and digital currency incentives [5]. - Cross-industry collaborations will be promoted, allowing businesses to offer bundled benefits, such as hotel stays that include tickets to attractions [5]. - The plan also aims to facilitate inbound tourism by improving payment environments and increasing international flight capacity [5]. - A unified branding for the activities will be established, ensuring consistent use of promotional materials and activity names across all participating entities [5].