求一张健康福,中国人最朴素的新年愿望
Xi Niu Cai Jing·2026-02-03 12:03

Core Insights - The annual Alipay "Collect Five Blessings" event has introduced a new "Health Blessing," reflecting a growing public interest in health, which has resonated widely on social media [2][12][16] Group 1: Event Overview - The "Health Blessing" has become a focal point of this year's event, surpassing previous popular blessings like "Dedication Blessing" [13][14] - The event has seen participation from over 1 billion people since its inception in 2016, establishing it as a significant cultural phenomenon in the digital age [14] Group 2: Public Sentiment - There is a notable shift in public sentiment towards health, with younger generations increasingly prioritizing health over wealth and career [15][16] - A report indicates that the importance of health among Chinese consumers rose from 78% to 87% between 2021 and 2023, with younger demographics showing the most significant increases [15] Group 3: Health Management Trends - Young people are adopting "light health management" practices, with 97.2% of surveyed youth having tried such methods, including dietary therapy and exercise [18][19] - The introduction of AI health applications, such as Ant Group's "Afu," has gained traction, with over 30 million monthly active users, indicating a strong demand for personalized health management solutions [19][20]