月薪最高2.4万元！蜜雪冰城招聘多个乐园岗位

Core Viewpoint - There are speculations about Mixue Ice City's potential plans to build its own theme park, based on job postings related to the park on BOSS Zhipin [1][4] Group 1: Job Postings and Requirements - Mixue Ice City is currently hiring for various theme park positions, including roles for content writers, event coordinators, product managers, and project managers, with salaries ranging from 11,000 to 24,000 CNY per month [4] - The job postings emphasize the need for candidates with 5 to 10 years of experience, particularly those with backgrounds in large theme parks like Universal, Disney, and Chimelong [4][5] Group 2: Brand IP and Marketing Strategy - The company's IP character "Snow King," created in collaboration with Hua Yu Hua in 2018, has become a significant brand symbol, leveraging over 50,000 stores globally [5][6] - Mixue Ice City has invested approximately 400 million CNY from its IPO proceeds into brand and IP development, with around 200 million CNY specifically allocated for IP content creation [7] - The "Snow King" IP has been utilized in innovative marketing strategies, achieving over 54.2 billion views on Douyin by June 30, 2025 [6] Group 3: Animation and Global Reach - To enhance the IP's narrative, Mixue Ice City has launched a series of animations, with "Snow King Arrives" premiering in 2023 and a sequel set for 2024, available in multiple languages across various African channels [8] - The brand's IP is viewed as a core competitive advantage, with a focus on integrating supply chain, brand IP, and store operations to achieve cost leadership [8] Group 4: Financial Performance - In the first half of 2025, Mixue Group reported revenues of 14.87 billion CNY, a year-on-year increase of 39.3%, and a net profit of 2.72 billion CNY, up 44.1% [9] - As of June 30, 2025, the company has established over 53,000 stores globally, including 48,281 in China and 4,733 overseas [9]