Xin Hua Cai Jing·2026-02-03 12:23Core Viewpoint - China Construction Bank is actively participating in the 2026 "Happy Shopping Spring Festival" special event initiated by the Ministry of Commerce and eight other ministries, launching a series of consumer promotion activities for the Spring Festival [1] Group 1: Promotional Activities - The bank has designed 15 consumer-friendly activities centered around the core needs of the public, including food, housing, travel, shopping, and entertainment [1] - The promotional theme includes "Fortune Enjoyment on the Table, Warm Home Fortune, Fortune Travel Worldwide, Fortune Shopping at Home, and Fortune Happy Life" [1] Group 2: Financial Incentives - The bank will offer multiple benefits such as WeChat discounts, consumption vouchers, digital RMB smart contract red packets, payment discounts, and interest rate reductions [1] - During the Spring Festival, a special section for the "Construction Bank Five Blessings Consumer Promotion" will be available on mobile banking and the "Construction Bank Life" app to showcase various benefits and financial services [1] Group 3: Government Collaboration - The bank aims to actively connect with government consumption subsidy policies and implement personal consumption loan interest subsidy policies [1] - The strategy involves a combination of "government subsidies + interest subsidy services + bank benefits + merchant discounts" to effectively reduce consumer costs and enhance the sense of satisfaction and happiness among residents [1]