三省联动·“绣”出精彩｜四川：“蜀中瑰宝”在时代浪潮中扎根生长

Core Viewpoint - The article highlights the significance of intangible cultural heritage (ICH) as a vibrant carrier of Chinese cultural identity and history, focusing on the innovative practices in the inheritance of traditional crafts, particularly Shu embroidery, and the efforts to integrate these traditions with modernity [1]. Group 1: Shu Embroidery and Its Heritage - Shu embroidery, one of China's four famous embroideries, has a history of over 3,000 years and is characterized by its meticulous techniques and vibrant colors, embodying cultural confidence and the mission of heritage transmission [4][6]. - Meng Dezhi, a national-level inheritor of Shu embroidery, has dedicated over 40 years to this craft, transitioning from a skilled artisan to a guardian and promoter of Shu embroidery [6][14]. Group 2: Challenges and Innovations - In 2005, Shu embroidery faced a downturn, leading to Meng Dezhi's layoff, but her commitment to preserving this ancient craft drove her to start her own business and teach others, despite financial pressures [7][10]. - The turning point for Meng came in 2006 when Shu embroidery was included in the first national intangible cultural heritage list, leading to increased government support and public interest [10]. Group 3: Modernization and Global Outreach - Meng Dezhi has embraced modern methods to promote Shu embroidery, including collaborations with brands, developing youth-oriented cultural products, and utilizing social media platforms for wider reach [12][14]. - The establishment of a three-year action plan for the high-quality development of Shu embroidery in Chengdu in 2025 further solidifies the commitment to revitalizing this traditional craft [12].