上海耀雪冰雪世界：2026年以来客流量同比增长约70%

Group 1 - The core message of the news is that Shanghai Yaoxue Ice and Snow World is launching a series of Winter Olympic-themed activities and special experiences for the upcoming Spring Festival, aiming to attract both local residents and tourists [1] - Since 2026, the overall visitor volume at Yaoxue has increased by approximately 70% year-on-year, with revenue growing by about 40% year-on-year, and a 20% increase in expected visitor numbers during the Spring Festival period [1] - To enhance the festive experience, Yaoxue has created diverse themed attractions, including a giant ice sculpture exhibition of the "Eight Steeds" and various interactive activities like ice cycling and snow bowling [1] Group 2 - In late 2025, Yaoxue opened a beginner ski slope called "Little White Path," which welcomed around 15,000 first-time skiers within two months, contributing positively to the promotion of winter sports [2] - To ensure a better visitor experience during the Spring Festival, Yaoxue has introduced the "Global Pet Guest Program," which includes 66 service optimization measures such as parking guidance, warm rest areas, and online reservation systems [2]