Hyundai Motor America Reports Record-Breaking January 2026 Sales

Core Insights - Hyundai Motor America achieved record total sales of 55,624 units in January 2026, marking a 2% increase compared to January 2025, driven by strong hybrid demand and robust performance in SUVs [1][3][4] Sales Performance - Total sales for January 2026 were 55,624 units, up from 54,503 units in January 2025, reflecting a 2% year-over-year increase [3] - The SUV segment accounted for 77% of total sales, with standout performances from the Santa Fe and the all-new Palisade, which saw a 29% increase in sales [1][4] - Hybrid vehicle sales surged by over 60%, indicating a strong consumer shift towards electrified vehicles [2][4] Product Highlights - The all-new Hyundai Palisade was named the 2026 North American Utility Vehicle of the Year, reinforcing its status as a benchmark in the segment [5][6] - The IONIQ 9 was recognized as Vehicle of the Year by Auto Focus, highlighting its innovation and performance in the electric SUV market [5] - The Hyundai Elantra Hybrid and Tucson were included in U.S. News & World Report's 2026 Best Cars for the Money list, showcasing their value and quality [5] Model-Specific Sales Data - Elantra: 9,091 units sold, up 3% from 8,866 units [7] - Ioniq 5: 2,126 units sold, down 6% from 2,250 units [7] - Ioniq 6: 344 units sold, down 61% from 871 units [7] - Kona: 5,321 units sold, up 22% from 4,365 units [7] - Palisade: 8,604 units sold, up 29% from 6,687 units [7] - Santa Fe: 9,011 units sold, up 9% from 8,296 units [7] - Tucson: 14,428 units sold, down 4% from 15,025 units [7] Corporate Developments - Hyundai Motor Group is investing $26 billion in the U.S. from 2025 to 2028, indicating a strong commitment to expanding operations and enhancing its market presence [8]