AG Barr strikes M&A one-two in “adult” soft drinks

Irn-Bru maker AG Barr has moved to tap into the “attractive” market for adult soft drinks with the acquisitions of UK firms Fentimans and Frobishers Juices. AG Barr issued a brief statement on the acquisitions today (3 February) alongside a trading update for its financial year that closed at the end of January. “Both brands operate in the attractive adult soft drinks market, which is benefitting from the consumer trend of reduced alcohol consumption,” Funkin owner AG Barr said. “These acquisitions ref ...