Core Insights - The article highlights the importance of quality in maternal and infant products, emphasizing the challenges faced by new parents in selecting safe and reliable options [1] - Actress Li Yanan collaborates with JD Supermarket to ensure stringent quality control in maternal and infant products, acting as a "quality assurance officer" [1][3] Group 1: Quality Assurance Initiatives - JD Supermarket has established a comprehensive quality assurance system for maternal and infant products, incorporating a full traceability system and seven quality control measures [1][5] - The traceability system allows consumers to track each can of milk powder from production to transportation through a unique code [3] - The production process for milk powder includes 77 quality checks and aims to preserve "fresh nutrition" by ensuring rapid processing within 18 minutes [3] Group 2: Production Standards - The Pampers factory, recognized as a world-class lighthouse factory, adheres to over 500 stringent standards for raw material audits and supplier traceability [3][4] - Pampers employs fully automated, enclosed, and zero-touch production processes, utilizing a 4K electronic detection system to identify contaminants at a millimeter level [3] Group 3: Consumer Engagement and Feedback - JD Supermarket emphasizes the importance of customer feedback and has established a rapid response mechanism for complaints [7] - The company offers specific after-sales services, such as "Red Bottom Worry-Free" for diaper issues and flexible size exchanges, addressing parents' concerns [7] Group 4: Promotional Activities - From now until February 18, consumers can access specially selected maternal and infant products through the JD app, featuring promotional offers [7]
演员李亚男携京东超市探访母婴用品生产一线 全链路溯源 严把品质关