CallRevu Appoints Rachel Richards to Board of Directors

Core Insights - CallRevu has appointed Rachel Richards to its Board of Directors, a move made in collaboration with its private equity sponsor, Astira Capital Partners [1][4]. Company Overview - CallRevu is a leading provider of AI-powered communication intelligence solutions specifically designed for the automotive industry, enabling dealerships to manage customer interactions effectively [6]. - The company was founded in 2008 and aims to drive revenue, improve performance, and enhance customer experiences through its comprehensive platform [6]. Leadership Appointment - Rachel Richards is recognized for her extensive experience in operational transformation and strategic growth within the automotive, powersports, and mobility sectors [2]. - Her appointment is seen as a significant addition to CallRevu's leadership, as she brings valuable governance and advisory experience from both public and private boards [2][4]. - CEO Ben Chodor expressed enthusiasm about Richards joining the board, highlighting her strategic perspective and understanding of the automotive ecosystem [3]. Strategic Vision - Richards emphasized the importance of data-driven insights for dealerships to enhance customer engagement and operational performance, indicating her commitment to translating CallRevu's platform into scalable value for dealers [3]. - Astira Capital Partners views Richards' operational track record and industry connectivity as crucial for guiding CallRevu through its next phase of innovation and expansion [4]. Background of Rachel Richards - Rachel Richards is the founder of RMR Advisory and has over 40 years of leadership experience in the automotive and mobility sectors, including senior roles at Sonic Automotive and Ford Motor Company [5]. - She currently serves on the boards of RideNow and Dignifi, showcasing her extensive involvement in the industry [5]. Astira Capital Partners Overview - Astira Capital Partners is a Boston-based private equity firm founded in 2023, managing a $675 million Fund 1, focusing on scaling middle-market technology-enabled and data-driven services businesses [7]. - The firm emphasizes a collaborative approach to value creation through investments in human capital and technology, particularly in sales & marketing and data science [7].