“情绪经济”成地方两会热词

Group 1 - The core concept of "emotional economy" is gaining traction as a key driver for consumption, with various local governments incorporating it into their economic strategies to enhance consumer spending and meet emotional needs [1][2] - The shift in consumer decision-making from "cost-performance ratio" to "emotional value" indicates that emotional economy is becoming a vital consideration in purchasing decisions, providing a new growth avenue for traditional industries [1][2] - The development of the emotional economy is expected to invigorate both physical sales and service sectors, enhancing product value through cultural and emotional attributes, and promoting immersive consumer experiences [2] Group 2 - Despite its potential, the emotional economy faces challenges such as product homogenization, inflated value perceptions, lack of standards, and regulatory lag, which need to be addressed for sustainable growth [3] - Collaboration among various stakeholders, including government, enterprises, industry associations, and consumers, is essential to overcome existing barriers and transition the emotional economy from concept to a mature, sustainable industry [3]