Levi’s launches immersive pop-up experience ahead of the Super Bowl

Group 1 - Levi's is leveraging Super Bowl week to promote San Francisco as a cultural hub, emphasizing its significance beyond just sports [2][3] - The company is launching a Starter collaboration of NFL team jackets in select Bay Area stores, with more collaborative releases planned throughout the week [3] - Levi's has been focusing on collaborations with celebrities and retailers, including a marketing campaign with Beyoncé and a partnership with Nike for footwear and apparel [4] Group 2 - In Q4, Levi's reported a 1% year-over-year revenue increase to $1.8 billion, with a 7% decline in U.S. revenue, while DTC revenue grew by 8% and wholesale dropped by 5% [5] - The company anticipates revenue growth of 5% to 6% for fiscal 2026 [5] - An immersive pop-up experience called "Home Turf" will be held in San Francisco, featuring live music, exclusive sneaker collaborations, and discussions related to the company's initiatives [6]