BUILD-A-BEAR "AFTER DARK" TURNS UP THE RIZZ THIS VALENTINE'S DAY WITH DEBUT OF SILVER FOX

Core Insights - Build-A-Bear Workshop is launching the Silver Fox plush as part of its After Dark collection for Valentine's Day, targeting adult consumers with a nostalgic connection to the brand [1][2][5] Product Offerings - The Silver Fox plush features sleek, salt-and-pepper fur and is styled in a tuxedo, embodying a confident, grown-up energy [2] - The collection includes other characters like Lovable Lion and Cuddly Cougar, with themed gift sets such as the Rizzler Gift Set and Romantasy Gift Set, appealing to the "kidult" demographic [3] - Additional Valentine's Day gift sets available include options like the Barkleigh™ Dog Stuffed Animal Rosé Over Roses Gift Set and the Happy Hugs Teddy Bear Wingspan Matters Gift Set [6] Marketing Strategy - The 18+ Bear Cave microsite, launched in 2019, allows Build-A-Bear to explore evolving nostalgia among its audience, blending the brand's heart with contemporary pop culture [5] - The After Dark collection is designed to resonate with adult consumers, reflecting a playful yet mature approach to gifting [5]