外国人春节来沪热度攀升 上海百余场文旅消费活动更新新春“菜单”

Core Viewpoint - The event "Welcoming Spring in Shanghai, Sending Blessings" marks the beginning of the 2026 New Year celebration for foreign representatives in Shanghai, showcasing traditional Chinese culture through performances and interactions [2][4]. Group 1: Event Highlights - A performance of the Kunqu opera "Peony Pavilion: Dream of Surprise" was held, attended by over 70 representatives from 23 countries and regions, including consulates, multinational companies, and business associations [2]. - The event featured various cultural performances, including traditional instrumental music, classic opera segments, and award-winning acrobatics, allowing attendees to deeply appreciate the uniqueness of Chinese culture [2]. Group 2: Cultural Experience and Activities - The event included interactive experiences of intangible cultural heritage, enhancing the festive atmosphere of the Spring Festival for both Chinese and foreign participants [4]. - Foreign representatives toured historical sites like the Shenyuli Shikumen architecture and the Suhewan waterfront "Cultural Tourism and Business Exhibition" complex, experiencing Shanghai's efforts to optimize the business environment and support foreign investment transformation [4]. Group 3: Spring Festival Initiatives - Shanghai has launched a comprehensive Spring Festival cultural tourism and business exhibition with 2,570 events, including traditional lantern festivals and major exhibitions like "Extraordinary Picasso" [6]. - During the Spring Festival, various themed products and services will be offered, including "Accommodation+" packages and discounts, alongside numerous sports events such as the "New Year Cup: Tennis Legends 2026" [6]. - The city aims to become the preferred destination for global visitors to experience "Chinese New Year," with activities designed to engage foreign nationals and promote cultural exchange [6]. Group 4: Future Outlook - Shanghai will continue to uphold an open and inclusive city spirit, optimizing its international business environment and creating more platforms for communication and collaboration with foreign individuals [7].