《直播电商监督管理办法》正式施行

Core Viewpoint - The State Administration for Market Regulation and the National Internet Information Office jointly issued the "Live E-commerce Supervision and Management Measures," which will take effect on February 1, 2026 [2] Group 1: Regulatory Focus - The measures focus on four main entities: live e-commerce platform operators, live room operators, live marketing personnel, and service agencies for live marketing [2] - The regulations delineate behavioral red lines and enhance the regulatory framework [2] Group 2: Compliance Requirements - Live room operators are required to improve information disclosure, identity verification, pre-compliance review, and error correction systems [2] - Multi-Channel Network (MCN) institutions must standardize their recruitment, training, and management of hosts [2]