老字号推“咬春”套餐，预热春节消费热潮

Group 1 - The core idea of the articles revolves around the celebration of the traditional Chinese solar term "Lichun" (Beginning of Spring) and the associated food customs, particularly in Beijing, where various time-honored brands are launching special menus and activities to attract customers [1][2]. - Beijing Huaten Group's well-known brands such as Tongheju, Gulou Makai Restaurant, Tongchun Garden, and Qingfeng Steamed Bun Shop are actively promoting seasonal dishes and themed events to enhance the festive atmosphere leading up to the Spring Festival [1]. - The "Lichun" custom is being emphasized by these restaurants, with offerings like the "Lichun Double Set Meal" from Tongheju, which features flavorful braised pork paired with fresh vegetables wrapped in spring pancakes, and innovative green pancakes made with spinach juice [1]. Group 2 - The market for New Year's Eve dinners remains robust, with reservations for private rooms at renowned restaurants like Tongheju and Tongchun Garden being fully booked well in advance [2]. - To cater to customers who wish to enjoy traditional delicacies at home, several brands are offering festive gift boxes that allow consumers to experience master-crafted dishes from the comfort of their homes [2].