趣致集团董事长接受央视专访：AI营销新范式获国家级平台认可

Core Insights - The core viewpoint of the articles highlights the recognition of Quzhi Group's innovative achievements in integrating artificial intelligence with the physical economy, as demonstrated by the company's chairman's appearance on a national media platform [1][2] Group 1: AI Technology and Marketing - Quzhi Group is utilizing AIoT technology to transform the connection between brands and consumers, addressing challenges such as user engagement and product homogeneity in the consumer goods sector [1] - The company has developed an "AI terminal network" that endows offline smart devices with multi-modal perception capabilities, allowing them to actively understand users and provide real-time interactive feedback [1] Group 2: Market Presence and Strategy - According to a CIC report, Quzhi Group has served 74 of China's top 100 emerging brands and has deployed a large-scale AI terminal network across 22 cities, creating a data perception foundation that can reach hundreds of millions of consumers [2] - The company is evolving from "terminal intelligence" to "spatial intelligence," aiming to transform entire physical environments into perceivable and interactive entities [2] Group 3: Data Utilization and Global Expansion - Quzhi Group is pushing for the "assetization of data," turning interaction data between brands and consumers into long-term reusable assets, which is crucial for building exclusive data barriers for brand partners [2] - The company has established an international team in locations such as Dubai and is focused on creating an open global ecosystem that integrates AI with lifestyle, promoting a two-way cultural exchange between Chinese technology and overseas markets [2]