“轻装游”催生羽绒服租赁新业态

Core Viewpoint - The article highlights the booming ice and snow economy in Harbin, driven by an influx of tourists from southern regions, particularly during the winter holiday season, leading to increased consumer spending and the emergence of new business models such as clothing rentals [1][6]. Group 1: Tourism Trends - A significant number of tourists from southern China are traveling to northern destinations like Harbin to experience winter activities, with "Feizhu" data indicating a clear trend of long-distance travel within a three-hour flight radius [1]. - Popular tourist attractions such as Ice and Snow World and Snow Town are experiencing high visitor volumes, with wait times for attractions often exceeding three hours [2][3]. - Despite long wait times, visitor satisfaction remains high, with tourists enjoying unique experiences and local culture [2]. Group 2: Economic Impact - The influx of tourists has led to substantial economic benefits, with average spending per visitor estimated between 3,300 to 4,400 yuan, covering various expenses such as accommodation, dining, and shopping [3]. - The ice and snow tourism sector is contributing significantly to the local economy, transforming Harbin's climate challenges into economic opportunities [6]. Group 3: New Business Models - The rise of clothing rental services has emerged as a new business trend, catering to tourists who prefer to rent winter gear instead of purchasing it, thus saving costs and space [4][5]. - Rental services offer a variety of winter clothing options, with flexible pricing models that appeal to different consumer needs, enhancing the overall travel experience [4]. - Companies are also addressing hygiene concerns by implementing strict cleaning protocols for rented clothing, ensuring customer confidence in the service [5].