Alpha Group(SZ:002292) Xin Lang Cai Jing·2026-02-04 01:13Core Insights - The article discusses the success of the IP "Pleasant Goat and Big Big Wolf" as it adapts to attract a younger audience and enhance its commercial value through strategic initiatives [1][3][8] Group 1: Strategic Initiatives - The company has established dedicated studios, such as the Young Sheep Studio and Hero Special Effects Studio, to focus on content and operations aimed at younger demographics [1][7] - A hybrid online and offline approach is employed to boost IP engagement, including frequent social media updates and interactive topics like "Brave Little Sheep" [7][8] Group 2: Event Highlights - The IP celebrated its 20th anniversary in 2025 with significant events like the "Sheep Joy House" pop-up, MieMiePOP bubble tea store, and the "Creative Carnival," showcasing its ability to transcend traditional children's market limitations [3][10] - The "Sheep Joy House" pop-up in Shanghai achieved over 1 million in sales during its opening weekend, demonstrating the IP's commercial potential beyond just the children's market [4][8] Group 3: Market Impact - The "Creative Carnival" attracted over 1 million visitors and generated over 100 million online impressions, effectively transforming the IP into a lifestyle brand that appeals to a broader audience [6][10] - The sales of derivative products related to the IP surged by 400% year-on-year, with expansion into various sectors such as food, gaming, and trendy toys, indicating a robust growth trajectory [6][10]