智通财经网·2026-02-04 01:12Core Viewpoint - The travel market during the 2026 Spring Festival is experiencing high demand, with both domestic and international tourism needs being fully released, benefiting OTA platforms and the duty-free industry [1][2]. Group 1: Market Performance - The social service industry saw a fluctuation of 5.93% this month, with specific sectors like professional services (10.37%), hotel and catering (5.56%), tourism and scenic spots (4.10%), and education (1.29%) showing varied performance [2]. - Duty-free sales in Hainan reached 6.28 billion yuan, with 81,000 shoppers, marking a year-on-year increase of 35.9% and 21% respectively as of January 27 [2]. Group 2: Spring Festival Travel Data - The total number of people traveling during the Spring Festival is expected to reach 9.5 billion, a year-on-year increase of 5.3%, with railway passenger volume projected at 540 million (up 5.1%) and civil aviation expected to handle 95 million passengers (up 5.3%) [2]. - Domestic flight bookings have exceeded 7.16 million as of January 29, with a daily booking increase of 16% year-on-year, indicating strong demand for air travel [2]. Group 3: Travel Trends - The 2026 Spring Festival is characterized by a "super long holiday" and a "5 days off, 15 days on" pattern, leading to a significant increase in travel demand, with domestic flight bookings up 8% compared to the previous year [3]. - Domestic tourism is showing a "north-south resonance" with increased interest in destinations like Hainan, where hotel bookings surged by 191%, and popular winter sports locations seeing a 15% increase in reservations [3][4]. Group 4: International Travel Dynamics - The introduction of visa-free travel for countries like Russia and Turkey has led to a surge in outbound tourism, with booking volumes increasing by 113% and 248% respectively [4]. - Inbound tourism is also on the rise, with a notable increase in bookings from Russia and South Korea, up 471% and 95% respectively, driven by new visa policies [4].