Core Insights - The children's scooter market in China is projected to reach a scale of 2.12 billion yuan in 2024, reflecting a year-on-year increase of 6.5% [1][3][8] - The industry is experiencing strong growth due to upgraded family consumption concepts and the popularity of outdoor activities for children [1][3] Industry Overview - Children's scooters, also known as toy scooters, are designed for children weighing up to 50 kg, enhancing balance and coordination skills [3][5] - The market is characterized by various types of scooters, categorized by wheel count (two, three, or four wheels) and weight groups (under 20 kg and 20-50 kg) [3][4] Market Dynamics - The industry is supported by a solid consumer base, with over 220 million children aged 0-14 in China, despite a 3.6% year-on-year decline in this population segment [5][6] - The upstream supply chain includes materials like aluminum alloy, plastic, and rubber, which are crucial for the quality and performance of scooters [6][7] Competitive Landscape - The market features a mix of international giants (e.g., Micro, Razor), domestic leaders (e.g., Goodbaby International, Zhonglu Co., Shanghai Phoenix), and emerging brands that drive innovation [9][10] - Goodbaby International reported a revenue of 4.301 billion yuan in the first half of the 2025 fiscal year, a 2.71% increase year-on-year, while its net profit decreased by 43.17% [10] - Shanghai Phoenix achieved a revenue of 1.835 billion yuan in the first nine months of 2025, a slight increase of 0.15%, with a significant net profit growth of 131.69% [10] Development Trends - The product evolution is moving towards multifunctionality and adaptability for various scenarios, with features like adjustable height and foldability being introduced [11][12] - Smart and eco-friendly innovations are becoming mainstream, incorporating features like tracking and speed control while using recyclable materials [11][12] - The sales model is shifting towards an omnichannel approach, integrating online and offline platforms to enhance consumer experience and brand differentiation [12]