研判2026！中国婴幼儿果泥行业发展背景、产业链、市场规模、竞争格局及未来前景：精细化喂养理念普及，婴幼儿果泥规模增至36亿元[图]

Core Insights - The infant fruit puree market in China is experiencing significant growth, driven by increasing parental awareness of nutrition and health, despite a declining birth rate [1][10] - The market size for infant fruit puree is projected to grow from 1.772 billion yuan in 2017 to 3.26 billion yuan in 2024, with a compound annual growth rate (CAGR) of 9.09% [1][11] - The industry is characterized by a competitive landscape with both domestic and international brands, each catering to the evolving preferences of consumers [11] Industry Overview - Infant fruit puree, designed for babies aged 6-24 months, retains the nutritional value of fruits and aids in transitioning from milk to solid foods [3][10] - The main flavors available in the market include cranberry, blueberry, strawberry, mango, and more, catering to diverse consumer tastes [3] Market Development Background - The number of births in China is projected to increase to 9.54 million in 2024, marking a rise of 520,000 from 2023, influenced by improved fertility policies and changing societal attitudes [5] - Despite a declining birth rate, the trend towards refined feeding practices and increased family investment in child-rearing supports the long-term growth potential of the infant fruit puree market [6] Industry Chain - The industry chain consists of raw material supply (fruits), production, and sales channels, including mother and baby stores, supermarkets, and e-commerce platforms [6] Current Market Status - The infant food market in China is expanding, with the market size projected to grow from 10 billion yuan in 2012 to 55.91 billion yuan in 2024, reflecting a CAGR of 15.42% [9] - Within the infant food sector, rice flour accounts for 50.4% of consumption, followed by teething sticks and fruit purees at 16.6% and 14.8%, respectively [9] Competitive Landscape - The market features a mix of domestic and international brands, with established foreign brands like HiPP and Heinz competing alongside rapidly growing local brands such as Enoulite and FangGuang [11][12] - Domestic brands are increasingly adapting to local dietary habits, enhancing their competitive edge [11] Future Trends - The focus on health and nutrition will lead to more functional and scientifically formulated products, emphasizing natural ingredients and minimal additives [16] - Packaging innovations will enhance convenience and user experience, with a shift towards eco-friendly materials and interactive designs [17][18] - Sales channels will evolve to integrate online and offline experiences, leveraging social media and community engagement for targeted marketing [18][19] - Flavor diversification will include both global trends and local specialties, catering to varying developmental stages of infants [20]