凭“食”力出圈，“媒体+”粤桂协作助力七百弄鸡卖广西、行广东、靓市场！

Core Viewpoint - The article highlights the significance of the "Seven Hundred Nong Chicken" as a cultural and economic asset in Guangxi, emphasizing its role in local traditions and the collaboration between Guangdong and Guangxi to promote this unique poultry brand [7][14][18]. Group 1: Cultural Significance - In Chinese culinary culture, chicken is a vital ingredient, especially in the Guangxi and Guangdong regions, symbolizing auspiciousness and completeness during celebrations [7][10][21]. - The "Seven Hundred Nong Chicken" is considered a "living fossil" and a treasured delicacy, deeply rooted in local traditions and often featured in festive meals [20][31]. Group 2: Economic Impact - The breeding volume of "Seven Hundred Nong Chicken" has surpassed 3.16 million birds, generating an industry output value of 94.048 million yuan, benefiting approximately 24,000 people [33]. - The collaboration between Guangdong and Guangxi has led to significant investments, totaling 39.5989 million yuan, aimed at enhancing the chicken's market presence and production capabilities [48]. Group 3: Industry Development - The full industry chain of "Seven Hundred Nong Chicken" includes breeding, ecological farming, processing, branding, and logistics, which is becoming increasingly robust [36][37]. - Recent efforts have focused on improving risk management and regulatory compliance in chicken farming, ensuring quality control and traceability throughout the production process [42][44]. Group 4: Marketing and Promotion - The "Media+" initiative is crucial for transitioning from production-oriented strategies to enhancing brand effectiveness, aiming to spread the story of "Seven Hundred Nong Chicken" across broader markets [58][69]. - Innovative marketing strategies, including live broadcasts and promotional events in major cities, are being employed to enhance visibility and consumer engagement [70][72].