Tom(SZ:300459) Xin Lang Cai Jing·2026-02-03 09:39Core Viewpoint - The company, known for its "Talking Tom" IP, is fundamentally a mobile advertising firm that generates revenue through in-game ads from its casual mobile games. However, it has faced significant financial losses, with projected losses of 11 to 14 billion yuan for 2025, following losses exceeding 8 billion yuan in both 2023 and 2024. The core advertising business is under pressure from industry-wide downturns [1][11][30]. Financial Performance - The company reported net losses of 8.65 billion yuan in 2023 and 8.59 billion yuan in 2024. For 2025, it anticipates a further increase in losses to between 11 billion and 14 billion yuan, with a projected non-GAAP net loss of 10.7 billion to 13.7 billion yuan [11][30][31]. - The expected significant losses for 2025 are attributed to an anticipated asset impairment provision of approximately 10.2 billion to 13.2 billion yuan, primarily related to goodwill from acquisitions and long-term equity investments [30][31]. Revenue Sources - The company's revenue heavily relies on its "Talking Tom" family IP, primarily through in-app advertising. The main revenue engine is the monetization of in-game ads, which includes various ad formats such as rewarded videos, interstitial ads, and banner ads [15][32]. - In the first half of 2025, the company generated 3.35 billion yuan from advertising, accounting for 72.41% of total revenue. New business services contributed 0.52 billion yuan (11.19%), game publishing brought in 0.5 billion yuan (10.7%), and licensing generated 0.11 billion yuan (2.34%) [17][35]. R&D Investment - Despite covering over thirty cutting-edge technology concepts, the company's annual R&D expenditure is less than 200 million yuan. From 2021 to 2024, R&D spending was 119 million yuan, 183 million yuan, 224 million yuan, and 193 million yuan, respectively. In the first three quarters of 2025, R&D spending was only 127 million yuan [7][24][28]. Technology Concepts - The company has aligned itself with various technology trends, including blockchain, metaverse, and AI applications like ChatGPT. It has made announcements regarding the integration of these technologies into its products, which have led to significant stock price fluctuations [2][10][20][27].