九部门发布《2026“乐购新春”春节特别活动方案》

Core Viewpoint - The Ministry of Commerce and nine other departments have released a special plan for the 2026 "Spring Festival Shopping" event, aimed at boosting consumer spending during the holiday season [1] Group 1: Consumer Incentives - The plan encourages local governments to increase the number of subsidies for exchanging old consumer goods for new ones during the Spring Festival [1] - It emphasizes the need for offline retail support and urges businesses to conduct promotional activities related to automobiles, home appliances, digital, and smart products [1] - The initiative aims to create product experience zones for smart terminals and offer more discounts to consumers who visit stores for hands-on experiences [1] Group 2: Financial Collaboration - Financial institutions are encouraged to collaborate with key merchants to design exclusive Spring Festival activities, including consumer red envelopes and discounts [1] - The plan suggests combining local promotional activities with offers such as payment reductions and points redemption to stimulate spending [1] - It promotes the use of digital currency smart contracts for consumer red envelopes and emphasizes the importance of ensuring adequate cash availability and operational bank branches to meet public financial service needs [1]