vivo沈炜：要将“用户导向型创新”落实到每一款产品，逐步迈向生态型科技平台企业

Core Insights - The core message emphasizes the importance of user-oriented innovation and the need for the company to adapt and thrive in a rapidly changing environment, particularly in the AI era [2][19][20] Group 1: Achievements in 2025 - 2025 is described as a pivotal year for the company, marking its maturity and solidifying its global business presence despite changing market conditions [2][22] - The X series gained global popularity, and the "V single" with the Zeiss long-focus lens provided a unique experience for photography enthusiasts [7][23] - The company launched the vivo Vision mixed reality headset and established a family robotics lab and an AIoT smart terminal division, indicating a forward-looking strategy [2][23] Group 2: Strategic Direction for 2026 - The company aims to deepen its user-oriented approach, transforming it into a systematic insight and practice framework that becomes a core organizational capability [19][25] - Emphasis is placed on the principle of "choosing not to do" certain things as a means of maintaining focus and integrity, which is crucial for long-term success [19][24] - The company plans to implement user-oriented innovation across all products and decisions, ensuring that every product reflects user needs and expectations [20][27] Group 3: Innovation and User Orientation - Innovation is viewed as a natural outcome of a user-oriented approach, with the goal of exceeding user expectations rather than merely competing on speed [20][27] - The company intends to maintain a strategic focus on core technologies such as XR and family robotics while gradually evolving into an ecosystem technology platform [20][27] - The commitment to user orientation must permeate all organizational levels and functions, ensuring that every aspect of the business is aligned with user needs [25][26] Group 4: Long-term Vision - The company aspires to become synonymous with excellence and warmth in technology, aiming for a transformation that may take decades to achieve [30][31] - The focus on long-term commitment and the cultivation of a user-centric culture is seen as essential for sustainable growth and success [29][31]