贝壳3月1日起支持店东间人才自由流转

Core Viewpoint - Beike will adjust its platform talent flow rules starting March 1, 2026, allowing agents to leave their original stores and join new ones without restrictions on time, location, brand, or fees [1][3]. Group 1: Industry Context - The real estate brokerage industry has historically been characterized by a highly fragmented and rough development state across most cities in the country, leading to chaotic competition such as poaching and client switching [1][3]. - Clients often face issues like "signing a contract only to have their agent change immediately," resulting in information gaps, delays in processes, and unmet promises [1][3]. Group 2: Company Strategy - Beike initially established rules to limit malicious poaching to protect the long-term investment of store owners in talent development and to stabilize service teams [1][3]. - As the market transitions into a stock era, consumer demands for transaction safety, service professionalism, and continuity of experience have significantly increased [1][3]. Group 3: Future Directions - Beike has been evaluating its existing rules since 2025 and has decided to remove the previous restrictions in light of enhanced management capabilities among store owners and a growing sense of professional identity among agents [1][3]. - The company emphasizes the importance of providing high-quality and trustworthy services, ensuring agents' rights, and respecting the choices of brand owners and store partners within a legal framework [4][5].