杭州文旅“上新”赏梅地图+《太平年》游线，引客深度游杭州

Group 1 - The 2026 Spring Festival travel period is expected to see a significant increase in passenger flow, with a peak anticipated on February 7, driven by a 9-day holiday and various travel trends [2] - Popular travel routes include flights from Hangzhou to Kunming, Chengdu, and Harbin, with overall travel bookings from Hangzhou increasing by 31% year-on-year [2] - Emerging travel destinations such as Mangshi, Altay, and Chaozhou are gaining popularity, contributing to the rise in corresponding flight bookings [2] Group 2 - Reverse tourism, winter escape trips, and ice and snow tourism are among the most favored travel methods during the Spring Festival, with cities like Jieyang and Quanzhou seeing a year-on-year increase in travel heat by 19% and 15%, respectively [3] - Many previously less popular routes are experiencing a surge in bookings, with some routes seeing over 200% growth, including direct flights to Mangshi, Tengchong, and Sanming [3] - Long-distance routes connecting northern and southern cities, such as Hangzhou to Sanya and Shenzhen to Altay, have also seen over 100% growth in booking heat [3] Group 3 - A combination of flights and trains is becoming a popular travel choice for tourists heading to Northeast China, with routes like Guangzhou-Changchun-Yanbian and Hangzhou-Nanjing-Harbin being among the favored options [4] - The 2026 "Song" Happy Hangzhou Year series of activities has been launched, featuring three major events, five product offerings, six scenarios, and over a hundred activities from January 8 to March 4 [5] - New tourism routes inspired by the popular show "Taiping Year" have been introduced, allowing visitors to immerse themselves in the essence of Wu-Yue culture through themed travel experiences [5]