冰雪迎春！上海年味儿渐浓

Group 1 - The core message of the news is that Shanghai's Yao Xue Ice and Snow World is actively promoting winter Olympic-themed and New Year activities to attract both local residents and tourists during the Spring Festival, with significant increases in visitor numbers and revenue reported since 2026 [1][9] - Yao Xue has seen a 70% year-on-year increase in overall visitor traffic and a 40% increase in revenue since 2026, with expectations of a 20% increase in visitor numbers during the Spring Festival period [1][9] - Various promotional activities and discounts have been introduced, including tickets priced at 99 yuan for individual entry and 299 yuan for night sessions, aimed at enhancing visitor engagement [4][5] Group 2 - To enhance visitor experience, Yao Xue has established a matrix of all-weather performances catering to diverse audience needs, featuring daytime and nighttime shows [2] - The "Global Pet Customer Plan" has been launched to improve service quality and visitor experience during peak holiday periods, introducing 66 measures to optimize the overall visitor journey [5] - Other attractions in Shanghai, such as Disneyland and the Shanghai Ocean Park, are also launching unique New Year activities, contributing to a vibrant festive atmosphere across the city [6][9] Group 3 - The Shanghai Municipal Bureau of Culture and Tourism is promoting a total of 2,570 activities during the Spring Festival, including performances, exhibitions, and cultural events, to attract tourists [9] - A total of 1,369 performance projects will be organized, alongside various discounts from popular tourist spots, enhancing the appeal of Shanghai as a destination during the holiday season [9]