助推“冷资源”释放“热效应” 保险业全链条护航冰雪经济

Core Insights - The Chinese government emphasizes the development of the ice and snow economy as a new growth point, focusing on the entire industry chain including sports, culture, equipment, and tourism [1] - The ice and snow tourism sector is experiencing sustained growth, with a projected 3.6 billion visitors and revenue of 450 billion yuan during the 2025-2026 winter season [2] - Insurance companies are actively integrating into the ice and snow economy, providing tailored risk management services to support the development of ice and snow cultural tourism projects [1][2] Industry Growth - The ice and snow industry in China has grown from 364.7 billion yuan in 2016 to 980 billion yuan in 2024, with an average annual growth rate of 21.09%, and is expected to exceed 1 trillion yuan by 2025 [6] - The government aims for the ice and snow economy to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030 [6] Insurance Sector Involvement - Insurance companies are developing specialized insurance products for winter sports, addressing the unique risks associated with activities like skiing [4][5] - Customized insurance solutions are being offered for various aspects of the ice and snow industry, including event coverage, equipment manufacturing, and youth sports initiatives [6][7] - Major insurance firms have provided substantial coverage for significant events, such as the Beijing Winter Olympics, with total coverage exceeding 500 billion yuan [6] Consumer Engagement - The popularity of ice and snow activities has led to increased demand for specialized insurance, with many consumers seeking tailored coverage for skiing and other winter sports [4][5] - Insurance services are evolving towards more personalized and scenario-based offerings, enhancing consumer confidence in participating in ice and snow activities [2][3]