Swatch sees 2026 rebound after weak 2025 profits

Core Viewpoint - The Swatch Group reported weaker earnings for 2025 despite a positive sales trend in the second half of the year, with expectations for broad growth in 2026 [1][6]. Financial Performance - The company posted net sales of SFr6.28 billion ($8.11 billion), a decrease of 1.3% at constant exchange rates [1]. - Net profit fell to SFr25 million from SFr219 million the previous year [1]. - Operating profit declined to SFr135 million from SFr304 million, resulting in a margin of 2.1% [2]. - Operating cash flow improved by 52.3% to SFr507 million [3]. Sales and Market Trends - Second-half sales increased by 4.7% at constant currencies, accelerating to 7.2% in the fourth quarter across all price tiers globally [2]. - Revenue, excluding China, Hong Kong SAR, and Macau SAR, grew by 3.4% for 2025 and over 10% in the fourth quarter [4]. - The Americas experienced nearly 20% local-currency growth, primarily driven by the US market [4]. Segment Performance - Within the watches and jewellery segment, operating profit reached SFr549 million, with a margin of 9.5%, down from 10.6% in 2024 [2]. - Retail expansion continued, with over 47% of revenue coming directly from consumers, and online sales surpassing pandemic-era levels in many regions [5]. Future Outlook - Management anticipates substantial growth in 2026 across all price segments, with higher utilization expected to significantly reduce or reverse production losses and enhance profitability [6].