Burger King targets over 4,000 restaurants in China by 2035

Core Insights - Burger King aims to expand its presence in China to over 4,000 restaurants by 2035, increasing from approximately 1,250 locations currently [1] - The expansion is supported by a joint venture with CPE, which includes a $350 million investment to enhance growth, marketing, and operations [2] Group 1: Joint Venture and Investment - The joint venture allows Burger King to utilize CPE's local expertise to accelerate its development in China [2] - CPE holds about 83% ownership of the joint venture, while Restaurant Brands International (RBI) retains a 17% minority interest [3] - A 20-year master development agreement has been signed, granting exclusive rights to develop the Burger King brand in China [4] Group 2: Strategic Goals and Performance - RBI's strategy includes a return to a more simplified, highly franchised business model, with royalties from Burger King China recognized in its international segment [4] - The CEO of RBI highlighted that China represents a significant long-term growth opportunity for the brand, emphasizing a focus on food quality and brand relevance [5] - Burger King China has reported a 10.5% increase in same-store sales, exceeding expectations and indicating strong operational performance [6]

Burger King targets over 4,000 restaurants in China by 2035 - Reportify