消费“新”图景丨补贴超1500万台！“新国补”落地首月市场活力迸发

Group 1 - The "old-for-new" policy for consumer goods such as automobiles, home appliances, digital, and smart products is being actively implemented in 2026, with significant effects observed since the optimization of the subsidy policy [1] - In January, sales of six categories of home appliances and four categories of digital and smart products exceeded 15 million units, generating nearly 59 billion yuan in sales [1] - The "New National Subsidy" policy has accelerated consumer demand for upgrades, positively interacting with industrial transformation and expanding the consumption market [1] Group 2 - In the automotive sector, the combination of national subsidies, manufacturer discounts, and store promotions has attracted many consumers to make purchases [3] - The national subsidy policy in the home appliance sector focuses on products with first-level energy efficiency or water efficiency standards, promoting consumption upgrades towards low-carbon and green transitions [7] - Sales of first-level energy-efficient water heaters and televisions have increased by 35.7% and 28.9% year-on-year, respectively [7] Group 3 - In the digital and smart products sector, smart glasses have been included in the subsidy range for the first time, achieving sales of 7.197 million yuan [7] - The smart glasses market is experiencing explosive growth, with predictions indicating that the shipment volume in China will reach 4.5 million units in 2026, representing a year-on-year increase of 77% [7] - The "New National Subsidy" policy is driving a new wave of consumption in smart wearables, represented by smart glasses and smartwatches [7] Group 4 - The acceleration of market renewal reflects not only the concentrated effects of policies but also the inherent momentum of China's economy, illustrating a vibrant picture of "Chinese manufacturing" benefiting households [9]