补贴超1500万台！“新国补”落地首月市场活力迸发

Group 1 - The "New National Subsidy" policy has been in effect for a month, accelerating consumer demand for upgrades and positively interacting with industry transformation, thereby expanding the consumption market [1] - In the automotive sector, the combination of national subsidies, manufacturer discounts, and store promotions has attracted many consumers to purchase vehicles [1] - In the home appliance sector, this year's subsidy policy focuses on products meeting first-level energy efficiency or water efficiency standards, leading to a significant increase in sales [4] Group 2 - Sales of first-level energy-efficient water heaters and televisions have increased by 35.7% and 28.9% year-on-year, respectively [4] - By 2025, it is projected that over 90% of sales in the 12 categories of home appliances eligible for trade-in will be first-level energy-efficient or water-efficient products, indicating a strong consumer preference for green and environmentally friendly appliances [4] - The smart eyewear market is experiencing explosive growth, with sales reaching 7.197 million yuan this year, and it is predicted that the market will reach 4.5 million units shipped by 2026, representing a year-on-year growth of 77% [4]