抖音「我的年度漂亮书」：全网爆红的变美答案，都在这儿了

Core Viewpoint - Douyin is leveraging user-generated beauty wisdom to create a comprehensive beauty guide through the "My Annual Beauty Book" initiative, which includes an annual report and offline experiences to inspire future beauty trends [1][28]. Group 1: Online Engagement and Content Creation - The "My Annual Beauty Book" campaign generated over 1.3 billion exposures and over 10,000 user-shared videos, engaging 16 beauty brands in collaborative content creation [2]. - The initiative encourages users to share their beauty experiences and products, creating a vibrant online community around beauty trends [4][15]. - The campaign's hashtag MyBeautyCan'tBeHidden reached significant popularity, ranking in the top 2 on the grass-roots list and top 18 on the hot list, with over 23 million exposures [15]. Group 2: Authority and Expertise in Beauty Trends - The "2025 Douyin Beauty Annual Treasure White Paper" was released, featuring insights from industry experts and influencers, providing a professional perspective on beauty trends [5][6]. - The white paper incorporates real user feedback, making it a reflection of genuine beauty needs and preferences, thus enhancing its credibility [6]. - The initiative aims to create a "beauty content guide" that documents the discovery of trends, learning of techniques, and selection of products [6]. Group 3: Offline Experience and Community Engagement - The "My Annual Beauty Book" initiative culminated in an immersive offline market event in Shanghai, allowing users to explore beauty products and experiences in a physical setting [17][21]. - The event featured interactive elements, such as a beauty walk and a "beauty editor" experience, encouraging participants to engage actively and share their beauty journeys [24][25]. - The offline market attracted 5,000 users and influencers, creating a unique opportunity for community interaction and brand engagement [2][21]. Group 4: Future Trends and Industry Impact - The event also served as a platform for announcing six major beauty trends for 2026, setting the stage for future beauty innovations [20]. - The collaboration between Douyin and various beauty brands aims to align brand aesthetics with user beauty needs, fostering a two-way relationship [13]. - The initiative is seen as a significant step in transforming user feedback and creativity into actionable insights for brands, enhancing the overall beauty industry landscape [28].