城记 | “苏超”进政府工作报告，更多“超”们排队上线

Core Insights - The term "Su Chao" has been officially included in the Jiangsu provincial government work report, marking its transition from a popular internet slang to an official term, reflecting the success of the first "Su Chao" event in 2025 and its impact on urban football leagues nationwide [1][2] Group 1: Economic Impact - The "Su Chao" initiative has led to a 10.4% increase in tourist visits and a 10.2% rise in total tourist spending, showcasing its effectiveness in attracting visitors [2] - The event has generated significant local economic activity, with a ticket leading to an average of 7.3 yuan in additional spending, and 95.9% of attendees reported extra expenditures [3] Group 2: Community Engagement - Over 65% of the 516 participating players in "Su Chao" are ordinary citizens, including delivery workers, bank employees, and students, emphasizing the grassroots nature of the event [3] - The initiative has implemented various community-friendly measures, such as free admission to scenic spots and discounts in restaurants, enhancing public participation [3] Group 3: Business Ecosystem - The 2026 season's business cooperation launch saw an expansion of sponsorships, including Jiangsu Bank and 24 other sponsors, with a special program for small businesses to participate at a low cost [4] - The government has introduced policies to support the development of various sports events, encouraging grassroots participation and extending the benefits of sports to rural areas [4] Group 4: National Expansion - The success of "Su Chao" has inspired other regions to launch their own city football leagues, with Guangdong's "Yue Chao" and Shandong's "Qi Lu Chao" focusing on cultural integration and regional collaboration [5][6] - The "Northeast Chao" league aims to synchronize with the tourism season, promoting local tourism through sports events [6] Group 5: Local Initiatives - Shanghai is set to launch its own "Hu Chao" league, focusing on community-level participation and integrating various sports into a broader public sports initiative [7][8] - The city plans to host over 5000 sports events across multiple disciplines, aiming to engage over 5 million participants throughout the year [7]