得物App发布“年度好生意榜”，千万级商品数同比增157%

Core Insights - The article discusses the release of the "2025 Annual Good Business List" by the Dewu App, highlighting over 2000 brands and 1200 popular products based on various indices such as growth speed and consumer characteristics [1][3] Group 1: Brand Performance - Numerous brands experienced significant growth on the Dewu App over the past year, with Pop Mart selling over 1.5 million Labubu toys, achieving a GMV increase of over 500% [1][3] - Kailas targeted the core outdoor demographic aged 19-35, launching a custom FUGA model, resulting in an annual GMV growth of over 500% [1][3] - DJI's collaboration with Dewu for a special gift box during the 520 event led to a GMV increase of over 600% [1][3] - Brands like Decathlon, Descente, Huazhi, and Hailan Home saw their annual growth double, while 227 brands, including Descente, COACH, and Huawei, were recognized as "Most Popular Brands" [1][3] Group 2: Market Insights - The Dewu App has evolved into a comprehensive quality lifestyle shopping community, maintaining a double-digit annual growth rate, with a user base exceeding 600 million and a penetration rate of 50% among individuals under 30 in China [1][3] - Brands are leveraging insights into young consumer preferences by launching exclusive and scarce products on the Dewu platform, with data showing that four popular items sell out daily, and the number of million-level products has increased by 157% year-on-year [2][4] Group 3: Business Philosophy - Dewu's trading business leader, Wendy, emphasized the platform's commitment to being a "long-term business platform," promoting stable sales and longer product lifecycles to encourage brands to provide quality service to users [2][4] - The release of the annual list reflects the platform's and merchants' shared commitment to long-termism, providing a reference for brands looking to engage with the young consumer market [2][4]