天佑德青稞酒“四美战略”再落关键一子

Core Viewpoint - The collaboration between Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd. and a restaurant brand to launch the "Yizun Huangniu · Tianyoude Qinkui Wine Co-branded Experience Store" in Lanzhou marks a significant step in the company's "Four Beauties Strategy," particularly in the integration of "fine food and fine wine" [1] Group 1 - The "Four Beauties Strategy" focuses on "fine wine, fine food, beautiful scenery, and beauty," aiming to upgrade the brand from a provider of excellent products to a leader in highland quality lifestyle [1] - The "Food Strategy" serves as an extension of the value of "fine wine," acting as a friendly entry point to connect with consumers and convey the cultural essence of the Qinghai-Tibet region [1] - The Vice General Manager of the company, Chen Mingfeng, emphasized that this partnership is a strategic choice based on shared development philosophies, market insights, and a deep understanding of future consumption trends [1] Group 2 - This co-branding initiative signifies a new phase of large-scale, benchmark, and cross-regional development in the exploration of food and wine integration [1] - As a key national leading enterprise in agricultural industrialization, the company aims to link Qinghai-Tibet specialty products with global culinary culture, empowering brand upgrades and enhancing quality of life through industrial integration [1]