得物App“年度好生意榜”:2000+品牌上榜,大疆、泡泡玛特、凯乐石等年同比增5倍
Yang Zi Wan Bao Wang·2026-02-04 08:26

Core Insights - The "2025 Annual Good Business List" released by the Dewu App highlights over 2000 brands and 1200 popular products, showcasing the app's commercial ecosystem and growth dynamics, while providing insights into young consumer trends [1][4][5] Group 1: Brand and Product Highlights - The "Product List" features over a thousand popular items favored by young users, awarding "Best-Selling Product Awards" based on consumption, search, repurchase, and positive feedback trends [4] - Notable brands like Pop Mart, KAILAS, and DJI achieved significant growth, with Pop Mart selling over 1.5 million Labubu figures and experiencing a GMV increase of over 5 times [4][6] - The app's user base exceeds 600 million, with a penetration rate of 50% among individuals under 30 in China, indicating strong purchasing power and loyalty among young consumers [6][8] Group 2: Growth Strategies and Ecosystem - The Dewu App has seen a 157% year-on-year increase in the number of products, indicating a thriving ecosystem for brands to achieve sustainable growth [5][8] - Brands are leveraging the app's unique "content + e-commerce" ecosystem to drive long-term growth, utilizing community interactions and marketing tools for effective conversion [9][10] - The operational methodology of "stocking - promoting - exploding" allows brands to systematically launch new products and maintain sales momentum through strategic marketing during key gifting periods [9][10]

POP MART-得物App“年度好生意榜”:2000+品牌上榜,大疆、泡泡玛特、凯乐石等年同比增5倍 - Reportify