Betfred Deepens Technology Partnership With Sportradar to Ensure a Long-Term and Sustainable Retail Betting Offering

Core Insights - Betfred has extended and expanded its partnership with Sportradar, enhancing the technology for its 1,300 retail outlets in the UK [1][2] - The upgraded retail platform will improve operational efficiency and risk management, allowing Betfred to handle high data loads during major sporting events [2][3] - The agreement includes continuous improvements to ensure compliance with local regulations and the integration of Sportradar's next-generation products [3] Company Overview - Sportradar Group AG, founded in 2001, is a leading global sports technology company that provides solutions for sports federations, media, and betting operators [5] - The company covers over a million events annually across major sports and has partnerships with organizations like the ATP, NBA, and FIFA [5] - Sportradar aims to enhance the sports fan experience while promoting integrity in sports through its Integrity Services division [5]